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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As we look back on 2024, we asked CMOs and other top marketers what they believe to be the most overrated trends in marketing today. Whether it’s inauthentic celebrity endorsements or…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters are still working to get moviegoers to visit at pre-pandemic levels.In the first four months of 2024, theater industry growth remained relatively flat at 1% YoY, according to data from…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach social media strategy.Druski, Tee Grizzley, Kai Cenat. Recognize any of these names?Those who do probably are Gen Z, which might mean they get sports news from the sports media company…
Some of the most popular sports posts of 2024
Not just anyone gets to vote on sports league MVPs, but there’s another kind of MVP that fans do get a say in: the most valuable posts.Marketing Brew emailed a dozen teams and leagues to ask which of their social media posts saw the most views and engagement in 2024,…
Our favorite (and least favorite) brand collaborations of 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It was the best of collabs, it was the worst of collabs.This year, the trend of pairing…
The most unexpected influencer successes of 2024
When their 15 minutes of fame came calling, some social media users refused to hang up the phone.This year, several seemingly regular people leveraged their viral moments into the beginnings of full-fledged influencing or entertainment careers. One day, they were just like us. The next, they were starting podcasts and…
How the major streamers stacked up in 2024
This Christmas, while some folks may binge classic holiday films like The Polar Express or The Grinch, Netflix is betting others will tune in to watch Queen Bey herself.During halftime of the Texans-Ravens game on Christmas Day—one of two NFL games streaming exclusively on Netflix that day—Beyoncé will perform songs…
Trends that shaped sports social in 2024
The holidays are a time of rest, relaxation, and endlessly scrolling social media to avoid conversations with your weird cousin.For sports fans, that endless scroll is likely to include a hearty helping of content from the teams and leagues they follow—or even some from the teams they hate, if the…
2025 will be the year of AI-powered brand design, Adobe predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Goodbye, clean-girl minimalism. Hello, AI-inspired futurism.As marketers work on crafting their 2025 campaigns, the simplicity of the…
Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend this year, at least on TV, according to iSpot.According to the measurement firm, automakers spent 22% less marketing electric vehicles on linear TV in the first 11 months of 2024…
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