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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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How Publicis Health is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign trail last year, then-presidential candidate Robert F. Kennedy Jr. said he’d ban pharmaceutical TV ads on his first day in office, claiming that the industry’s ad dollars had warped media…
How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception.For Snapchat, the tournament is part of a broader push into sports that’s a decade in the making. It started with typical coverage—highlights from big events like rivalry games—which remains vital to the average sports…
Creators are seeking greater transparency in brand deals
Turns out, many creators want to be more than just mouthpieces. They want to be marketers.But a recent survey from influencer marketing agency Influencer, which sampled 500 creators primarily from the UK and North America, found that there are plenty of perception gaps that exist between brands and creators, including…
TV’s biggest adversary—and ally—is social media
The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming…
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest live-action princess film hit theaters last week, it wasn’t the smash hit that fans might have hoped for. The movie opened to $42 million at the domestic box office and $87 million globally—only making a…
As concern about online teen safety mounts, Meta re-ups its advertising offensive
As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety features for teens.Last week, the platform started running ads promoting Instagram Teen Accounts, a product the company introduced last fall. The update makes accounts belonging…
Mikayla Nogueira shares her Point of View
Armed with colorful makeup palettes and a Boston accent, Mikayla Nogueira has built her personal brand on being memorable.The beauty influencer has amassed more than 16 million followers on TikTok and 3 million on Instagram since she began posting in 2020—a following she attributes not only to the makeup and…
With federal privacy laws stuck, states push forward—what does this mean for advertisers?
For advertisers, privacy is stuck in purgatory—at least on the federal side.Lina Khan, an advocate for consumer privacy, is no longer leading the Federal Trade Commission. And even though some federal privacy legislation has made its way through Congress, legislators on the Hill have yet to pass any such bill.What’s…
Best Buy partners with Meta on ads business
First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram.So what? In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media…
How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook
The year 2004 was memorable for many reasons: Ken Jennings’s 74-game Jeopardy! winning streak, the introduction of Gmail, the founding of Facebook, Nipplegate. It was also the year you could see Napoleon Dynamite free of charge in theaters, over and over again, before the movie was released.The screenings, held nationwide,…
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