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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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Bluesky has more than 21 million users. Where does it go from here?
Bluesky may look like X. It might share a co-founder with X. And as some people flock to the platform amid changes to X, the comparisons to the platform formerly known as Twitter are perhaps inevitable.But Bluesky doesn’t want to be seen as an alternative to X at all, and…
AI is changing the way marketers work and get hired, LinkedIn study finds
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.AI isn’t quite coming for marketing jobs—but it sure is stressing some marketers out, according to a…
Netflix’s Moments is its latest effort to capitalize on fandom
The Menendez brothers, the subject of Netflix’s Monsters: The Lyle and Erik Menendez Story, are having a moment. From steamy edits of the actor who plays Lyle Menendez to Kim Kardashian publicly supporting the real Menendez brothers’s bid for resentencing and California Governor Gavin Newsom considering their clemency petition, they’re…
Poppi makes team sponsorship debut with the Los Angeles Lakers
For decades, big soft-drink companies like Coca-Cola and PepsiCo have been dominant sponsors of many of the biggest teams and leagues in the country. As healthier-for-you soda brands like Poppi and Olipop push into the sports space, they’re starting to face some competition from across the grocery aisle.Consider the case…
The Little League media landscape is looking increasingly big
Between overlapping international soccer tournaments, the Paris Olympics and Paralympics, and the US Open Tennis Championships, sports fans would be forgiven for expecting youth baseball to fly under the radar this summer.To the contrary, the Little League World Series Championship Game, which aired on ABC the day before the first…
Bluesky and Threads find opportunity as users and advertisers flee X
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been just over two years since Elon Musk bought Twitter, and as the platform has grown…
Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s the biggest new platform that I know of since I don’t even know,” Tiffany Lopinsky,…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and adam&eveDDB.How would you describe your job to someone who doesn’t work in marketing? Like Mad…
From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The show, centered on a woman marrying into a wealthy Nantucket family whose wedding is derailed…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed conference in Austin last month, Amazon Ads rolled out interactive shoppable ads for Prime Video in North America. Consumers can add items from the ads to their Amazon carts, ask…
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