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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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What the SAG-AFTRA strike means for influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.With the SAG-AFTRA strike in full swing, union members have stopped doing content promo of any kind for major studios and streamers, as…
NIL deals could be a boon for pro leagues
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The NCAA’s 2021 NIL rule change that gave college athletes the go-ahead to profit off of their names, images, and likenesses came with…
PepsiCo marketing exec on Gatorade’s women’s sports sponsorship strategy
Gatorade’s roster of sponsored athletes runs deep, and it started with the GOAT himself: Michael Jordan. The brand’s second athlete was Mia Hamm, who appeared alongside Jordan in a 1997 ad set to “Anything You Can Do (I Can Do Better),” where the two squared off in soccer, basketball, and…
Delta reports record Q2 growth amid summer travel boom
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The summer travel frenzy continues: Delta posted record growth during Q2.Last quarter, the airline experienced 19% revenue growth year over year, earning a…
The rise of short-form video: How to make clips that really *sing*
When TikTok debuted in 2016, another app had already stolen the hearts (and eyeballs) of millions: Music.ly.In 2017, Music.ly was acquired by TikTok’s parent company, ByteDance. In 2018, Music.ly’s accounts were migrated to TikTok. You might say the rest is history: Fast-forward five years, and TikTok is now a global…
Bud Light Dons ‘Star of Death’ at Costco After Mulvaney Backlash
Bud Light sales are down more than 30% compared to last June following the brand's partnership with transgender influencer Dylan Mulvaney, per Fox News.And the slumping revenue is having a major ripple effect when it comes to the brand's retail presence: Customers have spotted Costco's asterisk denoting products that won't…
This week in agencies: Shifts at Havas, Saatchi & Saatchi, and more
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresSaatchi & Saatchi…
How Entrepreneurs Can Use Books to Attract High-Value Clients
In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn't simple, but it's indispensable. Among the arsenal of strategies that can be used to attract high-value clients…
Social media trends: From literal fake lashes to (non-eyebrow) Threads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
The latest updates for advertisers ahead of the Women’s World Cup
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.With less than a week to go until the 2023 FIFA Women’s World Cup, brands and streaming services are sharing more details on…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…