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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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How to Control the Search Results For Your Name
A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.When someone searches your name, what do they find?…
Brands want in on the Women’s World Cup any way they can
There’s only seven days left until the start of the 2023 FIFA Women’s World Cup, and some brands have been eager to get in on the action for months. It’s no wonder: Last year’s Men’s World Cup in Qatar commanded significant attention among US audiences, and less than a year…
TikTok and Redbox announce out-of-home advertising deal
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This week in unlikely partnerships: TikTok inked a deal with Redbox to display videos from the app on the latter’s kiosk screens across…
6 Proactive Ways to Supercharge Your Online Reputation
Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that next purchase.With review sites now an integral part of the…
The Magic That Happens When You Ask Yourself “Why Not?”
Can two words change the trajectory of a small business? To this and many other business questions, the owner of Starbright Floral in New York City, Nic Faitos, says, "Why not?"This seemingly simple question opened his business up to limitless possibilities. He learned every venture might not be successful, but…
Counting the many, many Barbie collabs
Barbieheimer is upon us, and if you feel like the Mattel marketing team has been working overtime, you’re not alone. Everywhere you look, it seems like there’s an “ x Barbie” collection.With Mattel reportedly planning as many as 45 more movies based on its toys, Barbie could just be the…
Following the Women’s World Cup? You’re sure to see Ally Financial.
If you follow women’s sports, you’re probably familiar with Ally Financial.In May 2022, the financial services company pledged to split its ad spend on men’s and women’s sports equally within five years. In the year since, Ally has started to make good on that promise with a variety of deals,…
National TV ad spend forecast drops as upfront marketplace languishes
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.All those flashy upfronts presentations don’t seem to be translating into big advertising commitments.As major media networks remain largely mum on the state…
How Rodney Lucas, the only Black director of a 2023 Super Bowl ad, approaches advertising
A childhood spent on the South Side of Chicago gave director Rodney Lucas an appreciation for his culture that translates to his work.“Black Chicago was like a neighborhood full of superheroes,” he told us. “I thought that my barber was a superstar. I thought he was a therapist. I thought…
Snap partners with Linktree to attract creators
Snapchat is integrating with Linktree to offer a link-in-bio feature on the app for public profiles.Previously, Snapchat did not allow links in public profiles (save for brands and Snap Stars, creators with large followings who are verified by Snap), according to TechCrunch.As part of the integration, Snapchat users can also…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…