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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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5 Effective Strategies to Capture Your Audience and Combat Ad Blindness
In the rapidly evolving digital landscape, ad blindness has become a formidable challenge for brands seeking to connect with their target audience. To overcome this challenge and effectively connect with the target audience, actionable strategies are crucial.A staggering 54% of users who come across ads do not click on them…
As Shein’s controversies grow, its Gen Z consumer base shrinks: report
Last month, influencer Destene Sudduth posted a video on Instagram and TikTok showing the inside of a Shein factory. The video features footage she filmed while touring a factory located in Guangzhou, China, along with other American influencers.“I expected this facility to be so filled with people just slaving away,…
5 Steps to Becoming a Thought Leader That Everyone Trusts
The term "thought leadership" has become the latest buzzword on the lips of industry experts and C-level executives alike. But what exactly is thought leadership, and why has it gained such popularity recently?Customers are looking to founders, CEOs and other brand representatives to communicate expertise and their value proposition more…
Threads: What is it, and should you be on it?
Mastodon, Post, Bluesky…Since Elon Musk took over Twitter, it feels like there’s been a steady stream of new apps promising to be the next Twitter, as safety and usability concerns mount on the platform.So far, there hasn’t been a clear front-runner, as people have struggled with sign-up confusion and waitlists…
Coworking with Carrie Goggans
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Carrie Goggans is VP of client services at A Little Bird, a brand engagement agency.Favorite project you’ve worked on? Last year, we did a sampling tour for Yasso frozen Greek yogurt…
7 Preparation Essentials for Selling a Business
It might seem impossible, but your labor of love — that enterprise you built from the bedrock up and put your life's blood into — could sell in as little as a few weeks. And that's a potentially great thing — whether you're fundraising for future projects or otherwise enjoying…
Brands step up to the plate at this year’s MLB All-Star Week
Today’s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday, is a litany of brands looking to do some sports marketing.Brands play ball: As is the case with most major sporting events, there seems to…
Amazon Prime Day Blowout: All Entrepreneur eBooks Just $1.99
Our 48-Hour Flash Sale is happening now! Get any eBook in the Entrepreneur Bookstore for just $1.99 — that's a savings of up to 80%. You won't find a better deal anywhere else on Amazon Prime Day. Use code LAUNCHSALE at checkout to save big on eBooks that will help…
TikTok takes aim at Amazon with planned online store: report
TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that would position TikTok as a direct competitor to e-commerce juggernauts like Amazon and shopping apps like Temu.According to Semafor, the store will build…
This week in agencies: Shifts at M&C Saatchi, Etsy, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresDentsu Americas CEO Jacki Kelley is departing to join Interpublic Group of Cos. as executive VP, chief client officer, and chief business officer. Michael Komasinski, global CEO of Dentsu-owned Merkle,…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…