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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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Dylan Mulvaney blasts Bud Light for its response to anti-trans backlash
In a video posted to TikTok and Instagram, trans influencer Dylan Mulvaney criticized Bud Light for its response to the conservative boycott of the brand ignited by their partnership.In the video, Mulvaney said the brand has not reached out to her in the aftermath of the controversy, and that she…
How Supergoop is leaning into out–of-home and experiential marketing
Supergoop wants to encourage consumers to use its sunscreen year-round—but there’s no denying that summer is a particularly good time to market sun protection.That means that in the warmer months, the brand implements an out-of-home advertising strategy that encompasses on-the-ground activations across the country. Supergoop has increased investment in its…
5 SEO Tips for Lawyers
The legal space can be ultra-competitive. It would help if you had an innovative and unified marketing effort to build organic, consistent traffic that can convert to quality leads. One of the most tried and true ways to find those quality leads that every firm needs is through optimizing your…
7 Ways to Stand Out (and Sell More) on Instagram
The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now.Here's a secret I'd like to share with you: You and I were created with a purpose. The fear of what others will think is just a roadblock to…
How Micromanaging Your Creative Team Leads to Mediocrity
It can be hard to let go of control and let others take the reins. I get it.As a graphic designer turned creative agency founder, I struggled with this myself in the earliest days of my company. I had started my career doing the same work I needed to eventually…
Social media trends: From Grimace to…grimacing
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Purple people shake eater: McDonald’s social media seems to be all about Grimace these days. The purple giant’s birthday was apparently June 12, and he (she?…
Economic uncertainty could have more publishers and marketers trying programmatic ads for podcasts
Like your Facebook relationship status circa 2008, the podcast industry’s relationship with programmatic advertising could be best described as “it’s complicated.”Programmatic advertising represents a small portion of podcast ad spend. It accounted for 2% of spend in 2021, per the IAB. By 2024, that share is expected to grow to…
This week in agencies: Shifts at UM, Work & Co, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresFig has hired Justine Armour to serve as chief creative officer and partner. She was previously chief creative officer at Grey New York, a role she left about a year…
Inside the judging process at Cannes Lions
A fun thing about Cannes Lions: it’s not just about the yachts and the beach and the rosé. Apparently, there are also awards!Winning a Cannes Lion is generally considered one of the industry’s most prestigious honors, but who makes the decisions and how?In short, executives at ad agencies around the…
How the World Surf League sells sponsorships and advertising with no stadiums and an unpredictable broadcast schedule
How do brands sponsor a league that has no local teams, stadiums, or a robust US linear broadcast schedule? If you ask the World Surf League (WSL), it’s easier than it might sound.“We are small, so we can be really innovative,” WSL CMO Sarah Swanson told Marketing Brew. “We are…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…