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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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Disney is pitching advertisers on a new framework for women’s sports sponsorships
Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content.The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has a…
How to Enhance and Protect Your Online Reputation
In today's digital landscape, your online reputation holds immense power. It can shape perceptions, influence decisions and impact your personal or business success. According to recent statistics, 88% of consumers place as much trust in online reviews as they do in personal recommendations. Furthermore, nearly 3 out of 4 consumers…
Cannes 2023: Spotify party, influencer sightings, and Pinterest tattoos
Day One of Cannes Lions 2023 is in the books—unless you’re one of the people who started partying over the weekend, to which I ask, when did you get here and how were you not jetlagged?So far, my Uber driver, my Airbnb host, and my barista have asked why so…
Advertisers are (still) spending billions on clickbait
Nearly a quarter of every dollar spent on programmatic advertising is going toward “suspect inventory,” according to the Association of National Advertisers (ANA) in a new report on (brace yourself) ad-tech supply chain transparency.The report found that 23% of the $88 billion spent on programmatic advertising is wasted, accounting for…
Coworking with Jef Moore
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jef Moore is group creative director at marketing agency Mosaic North America.How would you describe your job to someone who doesn’t work in marketing? Trust that I’ve tried to explain this…
DSP says it can bid for low-emitting ad inventory
Adlook, a demand-side platform that has just opened to the US market, is seeing green.The company, which was incubated within the ad-tech group RTB House and is currently operating in France, the UK, and Latin America, has created a bidding tool that lets brands use carbon emissions data when optimizing…
Cannes 2023: AI and influencers take center stage
Day Two of Cannes was, in a word, windy. It took all my strength not to get choked by my press-badge lanyard.It’s true what they say: Even by day two, you really do start running into the same people consistently. That goes for famous people too. I’ve seen Paris Hilton…
TV ads lacked LGBTQ+ representation in 2022, report finds
Consumers are seeking more visible and meaningful representation of the LGBTQ+ community in advertisements, but advertisers are still falling short, according to a joint report from GLAAD and Kantar.The report, which reviewed and scored more than 400 national linear TV ads that the top 10 global advertisers ran in 2022,…
Coworking with Holland Martini
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Holland Martini is co-founder and chief insights officer at research firm GoodQues. Throughout her career, she’s worked at Grey Group and UM Worldwide.How would you describe your job to someone who…
Coworking with Maggie Malek
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Maggie Malek is North America president at Crispin Porter + Bogusky. She was previously CEO of MMI Agency, which recently combined with Crispin Porter + Bogusky.What’s your favorite ad campaign? I…
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