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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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This week in agencies: Shifts at adam&eveDDB, Merkle, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresSeveral senior members of adam&eveDDB’s account management leadership team were promoted. Fay Taylor and Adam Patel are now joint heads of account management, while Loella Collier was appointed to the…
Ad revenue fuels US video game and esports industry growth, report says
Video games and esports found some new audiences in the early days of the pandemic, and the industry has ads to thank for its continued growth in the US, according to a report from PwC.Revenue in the sector was up 2.4% year over year to about $54 billion in 2022,…
Bud Light debuts summer ad campaign after anti-trans backlash
Bud Light unveiled a new ad as part of its “Easy to Summer” campaign, its first big marketing push since the brand’s partnership with trans influencer Dylan Mulvaney sparked a right-wing backlash earlier this year.The 60-second spot, which features the song “Good Times” by Chic, showcases scenes where people navigate…
A conversation with the CMO of the Cleveland Clinic
As anyone in marketing knows, change is constant.From print to digital—and now AI-generated ads—the methods and madness behind campaigns are constantly evolving. For healthcare marketers like Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, the last few years have been about keeping up with industry trends while…
Could this summer’s blockbuster season reach pre-Covid levels?
Grab an extra-large popcorn and take a seat. The movies are back, baby.Yes, really. Three years after Covid first began putting intense downward pressure on the business proposition of releasing movies in theaters, there is optimism that this summer’s box office, flush with releases like Mission: Impossible — Dead Reckoning…
Summer travel continues to rebound from early Covid, report says
It seems people may still not be over all those canceled summer vacations of 2020.According to a recent Deloitte survey of more than 3,500 Americans—including about 2,200 who “qualified as travelers”—even more are planning on traveling this summer than last. Sure, there are hurdles like inflation, but ultimately, the cost…
Some premium streamers made small waves at Cannes
Apple let the Foo Fighters make most of the noise at Cannes last week.Despite reports that the tech giant would be making a splash at the annual festival (uh, guilty), the company took a more subtle approach to wining and dining the ad industry.Less is more? At the annual festival,…
AI dominated Cannes conversations this year
If last year’s Cannes was all about the metaverse, this year it was all about AI.Mark Singer, US CMO of Deloitte Digital, told us ahead of the festival that he expected AI to be a “universal topic of conversation,” with implications across adtech, martech, agencies, consultants, and creatives. Nicola Mendelsohn,…
There’s a new crop of agencies dedicated to pairing brands with women athletes
It’s been a big year for women’s sports. At the college level, the major women’s basketball and softball tournaments broke viewership records. Meanwhile, the NWSL has been expanding, with more teams to come, and the US Women’s National Team is gearing up for a World Cup that’s expected to be…
Nearly two-thirds of CMOs face budget barriers in 2023, report says
CMOs are still feeling the squeeze on their budgets, according to Gartner’s latest CMO Spend Survey.The majority of CMOs surveyed said that they lack the budget (71%) or resources (74%) to execute their strategy for the year, according to Gartner’s survey, which polled more than 400 CMOs in North America…
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