Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
In the streaming world, imitation is the sincerest form of flattery—in more ways than one.Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday.…
In a bid to influence a crucial block of voters in the days leading up to Tuesday’s presidential election, one Super PAC is doing what countless PACs have done before—find likely voters where they are.Except this group, the Freedom to Watch PAC, is trying to reach young men, and it’s…
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
We’d wager a guess that the United States Army probably doesn’t want to advertise on an animated pornography website.But ads for the US Army and plenty of other advertisers appear to have run on websites like the one mentioned above, in the form of Google search ads, according to a…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Trim the trees—the holiday season is going to be extra merry for Madison Avenue, at least according…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Roku is going after a piece of the mobile app marketing pie.The connected TV platform, which reported…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joyce Kim is the chief marketing officer of Twilio. Prior to Twilio, she served in CMO roles at tech companies including Genesys, Arm, and Wrike, and she’s also held positions at…
While most of us spent the past weekend planning menus for our turkey feasts and bracing for awkward Thanksgiving weekend hometown encounters, one of the most buzzed-about Silicon Valley startups became embroiled in scandal we haven’t seen since Succession. Seemingly out of nowhere, OpenAI sacked CEO Sam Altman, who has…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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