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Zoom Steps Up Its Game With AI and
Here are five things in tech that happened this week and how they affect your business. Did you miss them? 1 – Zoom taps AI to empower customers in safe hybrid work environment. Zoom – the communications platform used by nearly 13 million people each month – is working to further elevate its collaboration services with AI technology. Announcements include…
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Sharing Your Brand Story Is The Key To Success
In the dynamic world of franchising, leverage your unique story to promote your brands success. The franchise industry is characterized by competition and strong brand loyalty. People are now, more than ever, interested in forming a connection with brands. Successful franchisors recognize that establishing and delivering a compelling story around…
How The Power Of Storytelling And Authenticity Is Disrupting Traditional Marketing Tactics
Since the beginning of time, humans have connected over stories, which provide a means of entertainment and a method of teaching. While stories date back millennia, they have their place in modern society—and not least in business. When business leaders leverage the power of stories in their marketing strategies, results…
How To Amplify Voices: Why Diversity Means Success
By Renee Goyeneche— Studies show that diverse teams demonstrate better decision-making and problem-solving skills, higher creativity levels, and more satisfaction in their work. Invested, empowered employees are the secret weapon of successful organizations, so embracing diverse voices and perspectives is essential if companies want to stay competitive and relevant in…
Her Business Helps Leaders Use Lessons From The Poker Table To Raise Their Game
Ellen Leikind learned to play poker when she was growing up. While she and her mom were cooking dinner after school, they played Texas Hold 'Em and Backgammon. "My mom was an awful cook, and so was I," recalls the native New York City resident. Years later, as a senior…
Three Ways To Put Your Business On The Fast Track To $1 Million
Jennifer Dawn’s client had built her company to $750,000 in revenue but was losing enthusiasm for the business. “It had sucked the life out of her,” says Dawn, who runs Jennifer Dawn Coaching in New York City. “She started to hate the business and it was tanking.” Revenue gradually slipped…
Can’t Figure Out What Customers Want To Buy? Maybe It’s Time To Try Digital Polling
What are your customers ready to buy—beyond Taylor Swift tickets? That’s the Holy Grail for many small business owners, and it’s probably different from what interested them a year or two ago. Online polling tools can make it easier to take the pulse of the marketplace. For insight on how…
Seven Ways To Boost A Company’s Bottom Line Using Compliance
Susana Sierra is CEO of BH Compliance, which gathers real-time evidence about a corporate compliance program's performance using Blockchain. Compliance is not limited to guaranteeing the adequate fulfillment of each company’s internal regulations and policies but rather has a much deeper role within the organization. For example, having a strong…
How To Engage With Influencers And Build A Digital Community
Forbes 30 Under 30. Founder and CEO of Glewee, the all-in-one influencer marketing platform. The marketing life cycle had been stuck on “mature” until digital communities were born. Now, I believe marketing is back in the rising star phase of its life cycle. Traditionally, big business marketing looked something like…
What To Know When Starting An Alternative Business Structure Law Firm
Steve German is Managing Partner at Scout Law Group based in Phoenix, Arizona. Alternative business structure law firms were first introduced in Utah in 2020 under a pilot project and permanently allowed in Arizona as of 2021. These firms remove a long-established rule that prevented law firms from sharing ownership…
Instagram Is Removing Sex-Positive Accounts Without Warning
On the morning of June 22, Karl Verboten tried to log into the Instagram account for Klub Verboten, his London kink space and fortnightly party, but was met with the message: "We suspended your account ... Your account is not visible to people on Instagram right now, and you cannot…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…