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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How Mentorship Shapes Resilient Leaders and Thriving Teams
When I first started my business, the word 'mentor' felt abstract to me. I thought successful entrepreneurs inspire us with their stories and achieve everything through their knowledge, determination — and maybe a bit of luck. But the real experience turned out to be way more complex. Behind every great…
How to Motivate, Inspire and Energize Your Employees
Imagine a team so energized that every project feels like a shared victory, where ideas flow freely and people bring their best to work every day. It's the kind of environment every leader dreams of, but it doesn't happen by chance. Motivation isn't something you can buy — it's something…
How to Optimize Every Social Platform for Better SEO and Get More Views
In my last article, I mentioned how search habits are evolving, and your audience is no longer relying solely on Google, even though it still dominates global search traffic. Platforms like Instagram, TikTok, YouTube, Pinterest, and Reddit are becoming primary discovery tools, especially for younger audiences.A Search Everywhere Optimization strategy…
Why Businesses Are Relying on Automation to Survive the Labor Crisis
No longer confined to science fiction or experimental labs, robots are now playing pivotal roles in manufacturing, food service and warehousing. From startups looking to scale quickly to established enterprises seeking efficiency, automation is proving indispensable across sectors. Faced with labor shortages, rising operational costs and increasing demands for efficiency,…
Be a Superstar Presenter by Avoiding 5 Common Mistakes
Are you tired of sitting through boring presentations? I know I am. With all the attention on business communication, you might think that individuals would pay more attention to creating engaging presentations. After all, presentations help close deals, pitch ideas, get us noticed and so much more. So, why isn't…
Why Companies Fail Without Leaders Who See Beyond the Bottom Line
Visionary leaders are often celebrated for their big ideas and charisma, but without a clear path forward, even the boldest vision can become a costly distraction. In a landmark 2017 study that remains influential today, McKinsey highlights this divide: Companies that prioritize long-term strategies — focusing on consistent investments and…
Jumpstart Your Business With These Cost-Saving Strategies
Starting a small business is an exciting journey filled with opportunities and challenges. One of the most critical aspects of this journey is managing costs effectively. From selecting the most suitable business and legal structures to crafting a robust financial plan, there are various avenues to explore that will ensure…
This Coffee and Garden Shop’s Strategies for Winning Customers
Nestled in the heart of St. Louis, Missouri, Maypop is a coffee and garden shop known for its cozy charm and abundant greenery. People from all walks of life gather here to reconnect with nature and each other.Julia Valleroy, Maypop's administrative coordinator, was once one of those customers seeking a…
She Turned Her Pandemic Hobby Into a Full-Time Business. Now Her Heritage-Inspired Candles Are Sold in Retailers Like Nordstrom and Barnes & Noble.
Melissa Gallardo, CEO and founder of Bonita Fierce Candles, was only eight months into her first full-time job when the pandemic hit in 2020. She found herself questioning her career choices."I quickly realized that I was too ambitious and impatient to move up the corporate ladder, and started thinking about…
How Sohla El-Waylly Became a Food Writer and YouTube Star
Sohla El-Waylly went from dreaming of Michelin Stars to being a YouTube star.The New York-based food creator never set out to be an internet personality. Her original dream was to become a Michelin-starred chef working in high-end restaurants. But after a failed attempt at opening a restaurant, Hail Mary, with…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…