Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
It was not long ago that my office was a hive of human activity. The soundtrack? The busy clicks and clatters of a dedicated executive assistant masterfully juggling my appointments, memos and ceaseless travel plans. Fast forward to today, and the buzz of the office is decidedly different. It's the…
Reclaiming lost links — such an interesting phrase that tends to be ignored by people who should actually give it a chance. It's possible that broken links are to blame for the drop in search rankings your website has experienced recently. It is possible for lost links to have a…
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.You've probably heard this saying since you were very young: Don't put all your eggs in one basket. It's trite, but it persists because…
Although the risks are real, the rewards are worth it. What if I told you that having difficult conversations when artfully done, can bring you closer — not further — to your colleagues, friends and family?You don't have to be a diversity, equity and inclusion (DEI) consultant like me to…
The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it's a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores key performance indicators (KPIs) that can help steer your marketing…
I've been a lawyer for 20 years now. That's mind-blowing to me because it seems like just yesterday that I was driving down to New Orleans for my first year of law school. But the fact remains, 20 years have passed, and I seem to be way better at getting…
Customer demands are never static — what people want or need is constantly changing. Businesses that successfully embrace and adapt to these changes will find themselves on the fast track to growth. But with every evolution, companies have to consider whether it makes more sense to find a partner or…
Even though we already had four children, when my husband Phil and I started CorpNet, our goal was not to create a dynastic family firm. Yet here we are, 14 years later, with two kids on the payroll.That's not unusual; there are over 5.5 million family-owned businesses in America. Like…
As entrepreneurs, it's in our blood to always be selling. But when it comes to public relations, pump the brakes on the sales pitch when speaking with reporters.Over the years, I've watched entrepreneurs, CEOs and business owners jump right into their sales pitches with reporters. I suspect they see this…
At 6 a.m. in Malibu, you might find Dwyane Wade alone on the beach, waiting for the sun to rise and contemplating the future. After all, the 13-time NBA All-Star, who retired in 2019, deserves to put his toes in the sand. But for Wade, 41, spending time at the…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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