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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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4 Ways to Use PR and Social Media to Boost Your Brand
For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to think that social…
Why Every Company Should Start Embracing AI
A few years ago, I was attending a business conference and had an interesting conversation with a fellow business leader. We were discussing what we do and the challenges we faced. What stuck with me was her comment on artificial intelligence (AI): "You either embrace it or get left behind."Her…
The Secret to Heftier Profits and Happier Employees Lies In This Industry
Labor shortages across the U.S. are impacting businesses of every size across all industries, with a whopping 9.9 million job openings and only 5.8 million unemployed workers available to fill the roles, according to the latest data from the U.S. Chamber of Commerce. While many factors are contributing to the…
Evolving a Small Business With Online Marketing
Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany's and many other large corporations, but he was hesitant…
Your Return to Office Strategy is Destined to Fail Without These 4 Steps
The decision on long-term return to office and hybrid work arrangements is no small matter. It's like choosing between a thrilling roller coaster ride and a serene Ferris wheel experience — there's no one-size-fits-all solution. As a leader, making the right choice for your organization is crucial, but haste makes…
5 Ways to Stop Wasting Money on Influencer Marketing
In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth.However, while these strategies can be powerful, achieving exceptional returns isn't a…
Burger King Is Spending Millions on Renos, Whopper Revamps
Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it's been an uphill battle.Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurants and…
Why Solving Your Customer’s Problems is More Powerful Than Selling Your Product
A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits and statistics. The result is often lackluster because emotion…
Your Business Should Get Into AI Through Acquisition
New tech trends pop up constantly, but in my mind, artificial intelligence (AI) is the largest tech paradigm shift since the iPhone. And much like we carry our comfort devices with us 24/7, AI might become an inseparable part of our lives much sooner than you think.Already, the AI market's…
Collaboration Is the Key to Super-fast Growth
British scientist Sir Isaac Newton once said, "If I have seen further, it is by standing on the shoulders of giants." Newton knew his success was accelerated by the knowledge, support, and collaboration of others, and he was thoughtful enough to appreciate and communicate this.Often entrepreneurs, as natural-born leaders, are…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…