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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Grow an Email List You Can Monetize
So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it one of the top marketing channels out there.But monetizing your…
3 Simple Ways to Create Loyal Customers with Subscription Data
Subscription ecommerce brands have undergone substantial transformations over the past few years. For one, the landscape has grown more crowded than ever, with a whopping 75% of DTC brands predicted to offer subscriptions by the end of 2023.Along with this competition spike, consumer expectations for a more engaging and personalized…
How to Harness the Power of Sustainability in Small Businesses to Drive Profits and Capital
In today's business landscape, sustainability has become a crucial factor driving success. Beyond its environmental implications, integrating sustainable practices into small businesses can produce substantial benefits, including increased profitability and improved access to capital.At the heart of sustainability lies the concept of utilizing resources optimally and reducing waste — an…
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Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. By recent metrics reported on Marketing Evolution, an average return on investment for…
Condado Tacos CMO Sara Kear on Creating a Strategic Digital Footprint
Sara Kear, Chief Marketing Officer at Condado Tacos, has embraced the power of social media as a game-changing business tool.The CMO and team have strategically mapped out Condado Taco's web presence, understanding the unique expectations of consumers for each channel."We did organic and paid (social media) and then we really…
How to Create a Business Growth Plan
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.To grow your company, you need a plan that establishes how you will grow and why your ideal customers should buy from you. Then…
Is SEO in 2023 Still Worth It?
This story originally appeared on Under30CEO.com.For more than a decade, search engine optimization (SEO) has been hailed by many as the most effective digital marketing strategy out there. This claim has always been debatable, but it's even more relevant in the modern age when the SEO landscape has considerably evolved.…
7 Tips to Build a Successful Art Business
What is an artist? Ask an art purist, and they'll tell you that art exists for its sake and for expression alone. Therefore, an artist exists to create art. This outdated definition feeds into that romantic idea of a "starving artist." Someone who lives for their art, so much so…
Our Brains Will Never Be The Same Again After Remote Work — Here’s Why.
The shift to remote work during the pandemic has not only changed our daily routines but also had profound effects on our brains. The quiet, controlled environment of home offices has conditioned us to work in silence, free from the constant hum of office chatter, ringing phones and clattering keyboards.…
The Fail-Safe Way to Hire Your First Employee
There has always been a difference between being self-employed and being an entrepreneur. The latter requires developing a self-sustaining growth system and doing a lot of hiring. While most entrepreneurs do most of the early work on their own, a growth system will soon need more hands on deck.Starting with…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…