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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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‘Barbie’ Was a Marketing Masterpiece. Here’s Why.
Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel.Barbie was inspired by Ruth's observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional adult-like doll that would…
5 Tips for Properly Expanding Your Brand Into a New Area
For many entrepreneurs, growth means expanding into a new location. Offering your products and services in another state can be a great way to reach new customers and increase your market share.However, expanding your business into a new location isn't easy, and if you aren't prepared, you could put both…
Why Top Talent Can Be Found in the Most Unlikely Places
I hire bartenders.It's not because I enjoy an occasional cocktail. It's because companies, like the drinks, are often better if they're shaken up. Bringing in someone with different experience and a solid work ethic — like a bartender — will agitate a business in a healthy way that, in the…
Is That Side Hustle a Scam? Here Are Four Questions You Need to Ask.
Are you reading a lot of "best side hustle" stories, looking for the ones that can make you the most money with the least work? I have bad news: Easy money is hard to find — and if you don't ask the right questions, you may even lose money trying…
John Mackey Talks New Startup and the 2 Types of Entrepreneurs
John Mackey, the 69-year-old co-founder and former CEO of Whole Foods Market, took his company from a single health food store in Austin, Texas in 1980 to a multinational supermarket chain that sold to Amazon for $13.7 billion five years before his departure in 2022.Mackey spent more than 40 years…
Is Remote Work Becoming Less Popular?
This story was originally reported on ReadWrite. Ever since the COVID-19 pandemic, remote work and hybrid work have encroached their way into normalcy. Now that many people have gotten used to this arrangement, with some of those people thriving in it, it's unlikely that remote or hybrid work will ever…
Streamlining Your Tech Stack to Unleash Maximum Efficiency
Amid escalating economic uncertainty due to inflation and a potential downturn, companies are increasingly gravitating toward cost-cutting measures and investment reduction. However, a more sustainable solution could lie in streamlining processes and bolstering operational efficiencies.Most businesses look to reduce spending, with the software and digital technology sectors heavily targeted. But…
What Startups Must Focus on to Weather the VC Winter
The VC winter has shown us the vulnerability of startups that base their foundations on investor funds. The obsession with securing VC backing has sometimes led startups to sideline the cornerstone of any successful business: the customer. This article aims to redefine startup success, highlighting the crucial need for startups…
This $20 Course Bundle Shows You How to Use American Sign Language for Business
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. An Oxford University Press report documented that American Sign Language is the primary…
Access All 14 Languages on Babbel for Life for Just $199.97
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The good old internet has made it common for businesses to have a…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…