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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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This Family-Run Business Uses Bold Strategies for Success
In the late 1980s, Chip Fudge came to a realization that changed the course of his business. He was running the collection agency his parents started 20 years earlier, and one of its clients, Southwestern Bell, asked the team to help with some property claims it was struggling to recover.It…
The Property Brothers’ Best Advice for Entrepreneurs
From selling decorative hangers at the age of seven to starring in a TV show aired in 160 countries, the Property Brothers always knew they wanted to be their own bosses. Twin brothers Drew and Jonathan Scott built an empire at HGTV with shows like The Property Brothers, which first…
How a Deck of Tarot Cards Became Central to My Business Decisions
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel…
This Tool is Giving Your Competitors an Edge — Are You Using It?
Email marketing is still very useful in 2024 and will continue to be in 2025. Email is like keeping in touch without sending that awkward "How've you been?" message. They use AI tools to be more efficient. A study by Litmus found that email marketing has an average ROI of…
He Started a Business That Surpassed $100M in Under 3 Years
This Side Hustle Spotlight Q&A features Ryan Close, founder and CEO of Bartesian, a company that produces cocktail-making machines for home bars. Responses have been edited for length and clarity. Image Credit: Courtesy of Bartesian. Ryan Close. What was your day job or primary occupation when you started Bartesian?I grew…
Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow
Starting a business is a wild ride, isn't it? As founders, we're not just launching products but building dreams from the ground up. And let's be real — this journey comes with its own set of challenges.Is our willing-to-pay target market large enough? Will our MVP be ready on time?…
Why an Amazing Product Isn’t Enough for Startup Success
Investors love to say that "first-time founders focus on the product, while second-time founders focus on distribution." But what does that really mean? And how does it impact the success — or failure — of a business?Let's break it down. First-time founders often fall in love with their product. They…
How to Build a Lasting Career in the Creator Economy
Is content creation becoming the new 9-to-5? It sure seems that way. We've gone from kids dreaming of becoming astronauts to aspiring YouTubers — and as much as I love life as a full-time internet pro, staying in this game has meant learning to operate like a business. Because here's…
How to Identify and Address Niche Market Pain Points
Business leaders are always looking for new ways to make their brands stand out. There are opportunities everywhere, but the most significant ones usually come up when you identify a personal, specific and often ignored pain point.It was the alcohol flush effect for me, which is also known as the…
How to Unify Your Tech Stack in 30 Days — and Save Money
Did you get into business to manage software? Unless you're in tech (like me), you probably didn't. But thanks to software sprawl, you may spend more time juggling tech tools than talking to customers.Software sprawl happens when you find yourself with more apps or tools than you can effectively manage…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…