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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why The Independent Workforce Is Here to Stay
The workforce has undergone seismic shifts in the past 4 years.Spurred by the pandemic, the great resignation and immediate remote work adoption, the "freelance economy" has looked promising as the future workforce.But then 2024 happened. Widespread layoffs replaced the great resignation. Return-to-office policies from Amazon to Dell replaced broad remote…
4 Coaching Practices Every Leader Should Master
When I coach softball for kids new to the sport, my advice to batters is simple: stand at the plate, bring the bat up to shoulder height and keep your eye on the ball. It's simple because they're young and inexperienced. I'm happy as long as they're learning and having…
How to Build Coaching Business That Clients Trust
Let's get real: If you've been on social media lately, you've probably seen everyone and their dog claiming to be a "coach." Big promises, high-ticket prices and flashy marketing are everywhere — Become a millionaire overnight! Get unlimited success in 30 days! All that hype has created one big problem:…
How to Create a Brand That Turns Customers Into Diehards
In an age where data-enabled digital marketing has become a science, one would think consumer understanding would be measurable and predictable.But it's not that simple.Take the music industry, for example. From the iPod to Spotify, the industry's 21st-century story was digitalization. Today, virtually every song ever made is available online…
How to Build a Landing Page That Converts Visitors Into Customers
Did you know that when a landing page is designed properly, it can help to enhance your conversion rate by as much as 300%? Landing pages are responsible for converting visitors into customers, and this is why they are a very important element in the marketing mix.In this article, I…
7 Steps to Build the AI Policy Your Employees Need
It's as if sports cars had been invented, but not traffic signals or speed limits.Artificial intelligence is increasingly present in the workplace. But sorely needed "rules of the road" governing its deployment and use are slower to follow.Employees are noticing. According to a recent survey of employees from CYPHER Learning,…
3 Overlooked Strategies for Finishing the Year Strong
When you're on a long journey, there are many twists and turns that require critical decisions. Once you've reached the very last few miles, your choices become even more significant.In business, this means that the end of the year could require you to make some last-minute (but pivotal) moves in…
How to Keep the Peace in Your Family-Owned Business
Practice makes perfect. Or, when it comes to family, as perfect as things get.Of course, there's no perfect family. Nor is there a perfect business.There's only practice — practice and growth. When my father, Christopher Snider, and I purchased Exit Planning Institute in 2012, we set up the purchase so…
5 Things No One Tells You About Entrepreneurship
Entrepreneurship is often glamorized as a thrilling, independent journey where success is just a great idea away. However, the reality is much more complex and demanding. Many aspiring entrepreneurs start their journey without understanding the harsh truths that await them. These are not the lessons you typically hear in business…
5 Secrets to Help You Rank #1 on Google Search
Every day, business owners feel more and more pressured about what to do with generative AI, mixed with confusion about where to start. Most marketers, whether full-time marketing professionals or those who practice marketing as a hobby to grow their brand or business, don't know where to start on growing…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…