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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Leverage Influencer Partnerships in the New Era of Social Media
While social media has only been around for a few decades, it has transformed the world in numerous ways, from expanding the reach and effectiveness of small businesses to driving major cultural and geopolitical changes. It's no secret that social media is one of the most engaging and effective ways…
How to Turn Social Media Moments Into Newsworthy Stories That Captivate Audiences
When my wife, Maria Baradell, posted Instagram and TikTok videos of herself kneading sourdough on an international flight, I knew it had the potential to capture attention. It was quirky, visually interesting and relatable — all the ingredients of a social media hit. What I didn't expect was how quickly…
How I Maintain Success in a Highly Competitive Market — and How You Can, Too
If there's one thing I've learned from running businesses in incredibly competitive spaces, it's this: Standing out is non-negotiable. Success isn't handed to you; it's earned through smart strategies and unique value. Marketing can be one of the hardest things to do when launching a new business but it can…
This Former Google Exec Left Tech to Chase Tornados — Now, His Sustainable Personal Care Brand Is Lightning in a Bottle
Most people watch The Wizard of Oz for its whimsical characters and fantastical setting, but for Jeff Shardell, founder and CEO of Humble Brands, the real highlight was the tornado scene. As a child, Shardell described himself as "one of those weird kids who always loved thunderstorms.""Most people would run…
I Mentor First-Time Entrepreneurs — These Are the 4 Unseen Benefits I Gained By Giving Back
Global survey respondents indicated that Gen Z (40%) and millennials (41%) are more optimistic about their entrepreneurial pursuits and are significantly more likely to engage in side hustles or run small businesses compared to Gen X (31%) and baby boomers (19%). However, despite their drive, most of these young underserved…
Why “Doing Less” Is The Key To Scaling Your Small Business These Next 6 Months
I travel a lot for my job, and although there are many downsides to being on the road, there is one significant benefit: it gives me time to think.When you travel — particularly when you're solo, as I oftentimes am — you have a lot of time to think. In…
How a Manifestation Exercise Helped Me Transform My Brand
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did — and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my…
Time Is Money — Here’s How to Leverage It to Add Value to a Product
Competition at the speed of technology is fierce and every edge is an advantage. Most times, leaders reward strategies that focus on lowering production costs to offer products or services at lower prices than competitors. Our most recent experiences, however, have revealed time to be an unsung hero in adding…
How to Make Money Without Selling Your Startup’s Soul
When my daughter was getting ready to go to grad school, she wanted to take a year off first and get some work experience to determine what specialty she should focus on in her master's program. At first, she was having a hard time finding work, so she asked me…
5 Digital Marketing Statistics to Improve Your Law Firm’s Strategy in 2025
As we enter 2025, the digital marketing world is evolving at a rapid pace, and staying ahead means understanding the latest trends and statistics shaping the industry. Whether it's leveraging the explosive growth of mobile traffic or tapping into the potential of influencer marketing, these insights can help you create…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…