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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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This Former Google Exec Left Tech to Chase Tornados — Now, His Sustainable Personal Care Brand Is Lightning in a Bottle
Most people watch The Wizard of Oz for its whimsical characters and fantastical setting, but for Jeff Shardell, founder and CEO of Humble Brands, the real highlight was the tornado scene. As a child, Shardell described himself as "one of those weird kids who always loved thunderstorms.""Most people would run…
I Mentor First-Time Entrepreneurs — These Are the 4 Unseen Benefits I Gained By Giving Back
Global survey respondents indicated that Gen Z (40%) and millennials (41%) are more optimistic about their entrepreneurial pursuits and are significantly more likely to engage in side hustles or run small businesses compared to Gen X (31%) and baby boomers (19%). However, despite their drive, most of these young underserved…
Why “Doing Less” Is The Key To Scaling Your Small Business These Next 6 Months
I travel a lot for my job, and although there are many downsides to being on the road, there is one significant benefit: it gives me time to think.When you travel — particularly when you're solo, as I oftentimes am — you have a lot of time to think. In…
How a Manifestation Exercise Helped Me Transform My Brand
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did — and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my…
Time Is Money — Here’s How to Leverage It to Add Value to a Product
Competition at the speed of technology is fierce and every edge is an advantage. Most times, leaders reward strategies that focus on lowering production costs to offer products or services at lower prices than competitors. Our most recent experiences, however, have revealed time to be an unsung hero in adding…
How to Make Money Without Selling Your Startup’s Soul
When my daughter was getting ready to go to grad school, she wanted to take a year off first and get some work experience to determine what specialty she should focus on in her master's program. At first, she was having a hard time finding work, so she asked me…
5 Digital Marketing Statistics to Improve Your Law Firm’s Strategy in 2025
As we enter 2025, the digital marketing world is evolving at a rapid pace, and staying ahead means understanding the latest trends and statistics shaping the industry. Whether it's leveraging the explosive growth of mobile traffic or tapping into the potential of influencer marketing, these insights can help you create…
These Are the Top 5 Threats Facing Retailers Right Now — and What You Can Do to Get Ahead of Them
For retailers, 2025 is shaping up to be a rollercoaster ride.On the one hand, there's excitement about the economy under President Donald Trump. On the other hand, people want bargains. Although most consumers feel positive about the year ahead, more than half plan to spend cautiously. To stretch a buck…
Steph Curry and De’Aaron Fox Team Up to Change the Sneaker Game
Signature sneakers have been a cornerstone of the basketball business since Michael Jordan signed with Nike in 1984. As the saying goes, everybody wants to 'Be Like Mike.' But the shoe game has come a long way since Nike willingly paid MJ's fines for wearing Air Jordans in "unapproved colors."Turn…
How AI Is Transforming the SEO Landscape — and Why You Need to Adapt
Search engine optimization (SEO) has always been about one thing: making content visible to the right audience at the right time. Traditionally, this meant crafting content around specific keywords — the terms users type into search engines to find information.However, with the rise of artificial intelligence (AI), the SEO landscape…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…