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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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A Step-by-Step Approach to Achieving Your Goals
Success leaves clues, revealing patterns anyone can learn and follow. These patterns provide a systematic approach to turning ambitious goals into achievable outcomes. Successful people don't rely on chance or talent alone; they follow specific, repeatable steps that consistently lead to results.This article explores the essential elements that help people…
Why an Strong Marketing Strategy is Key for IPO Success in 2025
I plan for an IPO as a grand opening for a new, highly anticipated restaurant. Before the debut, customers (like investors with an IPO) must be informed and excited about the launch. A well-orchestrated launch requires marketing and PR teams to work hand in hand well before the IPO to…
Why Baby Boomer Businesses Are Up For Grabs in 2025
A few years ago, I started having conversations with baby boomers who had spent their lives building companies from the ground up. As someone who works in mergers and acquisitions, I was often asked questions about how they could leave a legacy, monetize the sale of their business or, in…
28-Year-Old’s Side Hustle Made $10k in Month One: ‘A Dream’
This Side Hustle Spotlight Q&A features Gia Mezz, 28, who is based in Los Angeles. Mezz taught herself graphic design and started fashion brand LEAU as a side hustle. Now a full-fledged business, LEAU boasts nearly $10 million in lifetime sales. Responses have been edited for length and clarity.Image Credit:…
How CRM and Sales Work Together to Drive Small Business Growth
If you have a business, sales automation tools are likely catching your attention. The boom of AI-driven solutions promising to streamline your sales process and boost revenue makes the appeal understandable. But before jumping into automation to accelerate sales, let's be clear about something fundamental: sales and customer relationship management…
How to Build Resilience, Stay Ahead of the Curve and Drive Growth in 2025
The future seems more uncertain than ever before as we enter the year 2025, with all its potential difficulties and rewards. Global economic upheavals and technological revolutions have presented leaders with unprecedented disruptions in recent years. These difficulties have made us reevaluate resilience and leadership in light of the new…
How AI is Redefining Content Creation and Search Strategies
A profound transformation has left the SEO landscape completely and irrevocably touched by AI. This technology has an influential hand in changing the strategies of search engine performance, forcing marketers to rethink traditional practices in a bid to stay relevant.With 2025 just starting and the AI trends still going strong,…
Is TikTok Getting Banned? If Yes, Here’s What You Should Do.
A TikTok ban is a scary thought for many of us in the marketing world. I have over 214,000 followers on the platform. It's become an integral part of my business strategy, helping me connect with a younger audience and grow my brand.That said, a potential ban isn't 100% set…
Hospitality Leaders Embrace Tech and Human Connection
Michael Schwartz and Bobby Rutter, the dynamic leaders behind Forward Hospitality Group, have transformed the Midwest's entertainment scene.With 12 distinct concepts spanning multiple states and nearly 1,000 employees, their journey is a testament to adaptability, vision and resilience.Schwartz's road to hospitality was unconventional. With a background in finance and accounting,…
How to Turn Uncertainty Into Opportunity
I talk a lot about the so-called new normal we're all getting used to. For me, it defines this point in history as disruptions that have become as expected, such as catching a cold after your kids return to school in the fall. For businesses experiencing this undue and constant…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…