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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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4 Tips For Brands Looking To Build Trust With Prospective Customers
Trust serves as the cornerstone for customer relationships and can greatly impact a brand's reputation and success. Several strategies are emerging that help companies build trust with prospective customers. I share four tips that can empower brands to create a positive impression and foster lasting trust with their target audience.…
Hospitality Holds Key To Commercial Real Estate And In-Office Work
When you walk into the 30,000-square-foot space that constitutes Rockbridge’s new headquarters in Columbus, Ohio, there’s a good chance you won’t realize you’re in a private hospitality investment firm. The entrance resembles a high-end restaurant or hotel, designed to be a beacon of the company’s culture. High ceilings, dim lighting,…
How Mobility For Women Creates Better Business Outcomes
Lauren Herring is the CEO of IMPACT Group, one of the largest career and leadership development companies globally. She has been a C200 member since 2009. Many corporations aspire to increase diversity across their executive ranks. In 2023, women represent only about 10% of Fortune 500 organizations and just 23%…
July Likely To Be The Hottest Month Ever Recorded, World Meteorological Organization Says
Topline Copernicus Climate Change Service has warned that July is likely to be the hottest July ever recorded due to human-caused climate change which has brought disasters like wildfires and searing temperatures. Key Facts Data from the EU-funded Copernicus Climate Change Service suggests that the first three weeks of July…
ChatGPT Can Make Or Break Your MBA Application
Is ChatGPT the answer to the perfect MBA admissions essay? Or will the admissions committee cry “Plagiarism!” and reject your application out of hand? A surprisingly positive stance MBA admissions offices are at different stages of thinking about the use of ChatGPT and other variations of generative artificial intelligence (AI).…
Why AI Can’t Read Body Language . . . Yet
There are many things that technology can do well when it comes to monitoring body language. A computer can detect the slightest microexpression — something that even highly trained experts don’t always catch, and can tell the difference between a genuine smile and a fake one. Thermal imaging can chart…
How Cyber Criminals Are Weaponizing Generative AI
The rapid evolution of artificial intelligence (AI) has brought about significant advancements in various sectors. However, the same technology that now powers our daily lives can also be weaponized by cybercriminals. In fact, we already know AI is being used by hackers. A recent spike in social engineering attacks leveraging…
The Future Of Digital Marketing Is Up To Gen Z
We’re experiencing a watershed moment with the emergence of generative AI on the precipice of integration across virtually every industry. These new technologies have been scrutinized for their potential to take over jobs, including many in the e-commerce sector. Publishers and agencies are already using ChatGPT for digital marketing, including…
ForbesWomen Weekly: The Highest-Paid Players At The 2023 Women’s World Cup. Plus: Survive Career Curveballs
This is this week’s ForbesWomen newsletter, which every Thursday brings news about the world’s top female entrepreneurs, leaders and investors straight to your inbox. Click here to get on the newsletter list! Today, July 27, marks Black Women’s Equal Pay Day—the day into 2023 that Black women must work in…
I Pitched 300 People a Day For 1 Year — and Learned This Impactful Entrepreneurial Lesson
Several years before the pandemic, I was a salesman for a small NYC marketing firm. Our main client was a cosmetics brand, and our campaign consisted of each salesperson canvasing a given territory. Our territories would be whole towns and shopping centers, and our goal was to individually speak to…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…