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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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The Secret To Success In Podcasting Isn’t What You Think It Is
Podcasting has become an avid marketing tool that is not only an effective way to organically reach new audiences, but with a low barrier to entry, is accessible to everyone. With this long-form content, listeners are typically more engaged than on social media or when watching short videos. The ability…
8 Lessons Learned From Building and Selling a Startup
In entrepreneurship, success often lies in challenging the status quo and embracing risks that others shy away from. It begins with a spark — a bold idea that sets the foundation for a groundbreaking startup. Think about Steve Jobs and his audacious vision of bringing a computer to every individual's…
18 Of The Best Ways For A CEO To Support The Marketing Team
Over the past decade or so, corporate leaders have come to recognize the increasing importance of having a chief executive communicate directly with employees, customers, other stakeholders and the general public. Thus, many CEOs today are working more closely with their chief communications officer than in the past to better…
10 Simple Ways to Build a Collaborative and Efficient Team at Work
In today's rapidly evolving business landscape, the importance of building an exceptional work team cannot be overstated. A high-performing team can drive innovation, increase productivity and ultimately improve business outcomes.As someone who's both built great teams and failed at doing so, I understand teamwork's critical role in achieving success. In…
18 Insights On Hiring Practices And Finding The Right Match
The gig economy has witnessed a significant rise in recent years, transforming the way businesses operate and hire talent. As gig economy workers become an integral part of the workforce, organizations have had to adapt their hiring practices to meet the evolving needs of this flexible labor market. Below, 18…
Creating Intriguing Short Form Vertical Video Content With Shelly
Shelly Saves the Day is a Seattle based video creator and YouTube Coach passionate about helping creators learn how to share what they love with the world through video and make money doing it. “I don’t know that I’ve ever met anyone that understands YouTube to the depth and knowledge…
5 Steps to Creating Socially Conscious Projects That Matter
At some point, every company reaches a moment when it can afford to go beyond the mindset of "we need to focus on making money." Opportunities arise, along with the desire to invest a portion of profits not directly into the business but into initiatives that benefit people. In other…
A Closer Look At “Ensuring Sound Guidance Act (ESG Act)”
The bill asks fiduciaries to focus only on “pecuniary” factors. On the one hand, this is redundant as the DOL rule does not force fiduciaries to consider ESG. On the other hand, what is not “pecuniary”? Extreme weather events that affect cash flows? DEI that affects corporate culture? Human rights…
Jon Lindsay Phillips Pioneers Novel Public Relations Agency, PhillComm
By: Christos Makridis Ten years ago in the hot summer sun of Raleigh, North Carolina, you could have walked over to Halifax Mall by the legislative building and found a then-33-year-old Jon Lindsay Phillips on stage in front of five thousand Carolinians, leading a group of clergy, NC NAACP members,…
Making The Business Case For DEI In A Down Economy
Janine Yancey is the CEO of Emtrain, an eLearning and analytics technology company that develops and measures respect and inclusion. Practicing diversity, equity and inclusion (DEI) in the rough economy of 2023 is quite different than in the last two years. From 2020 to 2022, capital was cheap, companies were…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…