Gen Z and millennials now constitute nearly half of the U.S. workforce and consumer base.
Given this demographic shift, it’s imperative for leaders to grasp what motivates these groups in their professional roles and captures their interests as consumers.
Though individual preferences abound, it is clear that purpose is the main currency for the younger generations.
Today, we introduce a three-part article series that showcases what corporations can learn from non-profits. In this series we will examine how adopting tested and true strategies from the non-profit sector that can aid leaders in fostering a more purpose-driven environment without jeopardizing profits or performance.
We’ll kick off our series by exploring the leadership and management techniques of three exemplary non-profits and the valuable lessons corporate leaders can glean from them.
Don’t Monopolize Decision-Making, Decentralize Like Doctors Without Borders
Doctors Without Borders stand out not least because of their profound impact, but also for their unique approach to decision-making which leverages purpose at the individual level.
Rather than centralize all pivotal choices at the top of the pyramid, the organization has adopted a decentralized model where decision-making power is placed into the hands of field experts and local teams.
This strategy ensures that actions are timely, relevant and adapted to the specific requirements of the context in which they are made. In addition, the approach generates a true sense of empowerment and purpose, something which many corporations with layers upon layers of bureaucracy fail to achieve.
The lesson for corporate leaders is as simple as it is poignant: trust and empower your staff on front lines. Measuring performance objectively and transparently while also creating mechanisms for accountability is also important.
For knowledge-based organizations, an initial step towards autonomy can be as simple as relinquishing strict start and end times for the workday.
Instead of mandating an 8am clock-in, empower employees to take ownership of their projects and contribute value within the team’s broader timeline. This shift towards decentralization, even in such minute details, can provide a glimpse into the transformative potential of the approach.
Make Your Impact Crystal Clear By Embracing Your Clients Like Habitat For Humanity
Habitat for Humanity doesn’t merely build houses; it crafts narratives of hope, resilience and community.
Their approach is distinct from many other non-profits because it does not treat its beneficiaries as passive recipients. Instead, it sees each beneficiary as an active participant engaged in the construction of their homes.
By requiring beneficiaries to contribute ‘sweat equity’ Habitat for Humanity cultivates a hands-on approach that builds shelters just as effectively as it builds pride, empowerment and a sense of belonging for everyone involved.
It’s obvious that not every organization can bring its clients along like Habitat for Humanity does, and yet there is much corporate leaders can learn from their approach.
Most importantly, Habitat for Humanity’s success is testament to the power of tangible impact. There is nothing quite like seeing your client immersed and tangibly benefitted by what you are providing them with.
Replicating even an ounce of this appreciation of direct impact is worthwhile, and getting started does not have to be difficult. For example, rather than merely soliciting routine testimonials from past clients, consider inviting them for a reflective workshop with the team behind their product or service.
If you are feeling particularly bold and adventurous, why not directly involve them in the team’s next product development brainstorm?
Become An Advocate For Tangible Change At the Roots of Problems Like Oxfam
Oxfam’s approach to global issues sets it apart from others: rather than merely addressing the symptoms of poverty and inequality, the organization delves deep into the structural causes, advocating for policy shifts on both national and international scales.
By confronting challenges at their roots, Oxfam ensures that their impact is not just immediate, but lasting.
For corporate leaders, there’s a valuable lesson embedded in Oxfam’s strategy.
Instead of focusing solely on short-term solutions or superficial fixes, there’s merit in digging deeper to identify and address underlying challenges within their industries or organizations. Particularly so when leaders are trying to foster a true sense of purpose across their own organization and clients.
Whether it’s fostering a culture of inclusivity, overhauling outdated operational practices, or reshaping corporate policies to better align with sustainability and ethical considerations, the most transformative changes often emerge from a more structural level.
While making structural changes is by no means easy, corporate leaders should not shy away from the difficult discussions that will propel them on their way.
Instead, corporate leaders can cultivate a more purpose-driven environment by emphasizing and acting on the core values and principles that resonate with both their employees and the broader community. In doing so, companies not only enhance their reputations but also set themselves on a path of sustainable growth and authentic impact.
To get started, all you need is a discussion with your team on what they think is the biggest structural issue holding them back from achieving greater impact in their own roles and on behalf of their clients.
In our upcoming article, The Non-Profit Approach: How Corporations Can Be A Part Of The Solution, we’ll delve into how corporations can amplify their purpose by wholeheartedly embracing a non-profit’s core principle: prioritizing missions over margins.
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