Jennifer Twiner McCarron is an award winning producer, who is the CEO and Chair of Thunderbird Entertainment Group.
Leadership in today’s world requires masterful navigation of ever-changing issues: the Covid-19 pandemic, economic uncertainties, the impacts of AI and more. During times of triumphs and times of challenge, it’s important to hold true to your corporate values—and use them as your North Star.
Values-based leadership is the belief that people are motivated by their shared set of values and is guided by four principles: self-reflection, balance, true self-confidence and genuine humility. This approach helps guide me as CEO and Board Chair of Thunderbird Entertainment—and I encourage others who aspire to be well-rounded leaders to follow suit.
Here are a few lessons learned throughout my journey.
Do clearly define your company’s values.
When leaders adopt a values-based leadership approach, they establish a cohesive foundation for how the company operates—for today and tomorrow. But uncertain or vaguely defined values can create confusion and do more harm than good. Be intentional and clear with values and expectations. This will lead to a widespread understanding of shared values and put your company on a path to cohesion that can result in a positive work environment and boost business.
Don’t be afraid to re-evaluate your choices.
Change can be tough. Criticism can be tough, too. But leaders must be open to both. By holding yourself accountable, you’re acknowledging that it’s okay to course correct. Reflecting on decisions and re-evaluating when necessary to ensure they align with the values of your company comes part and parcel with maintaining a healthy, progressive business. Encourage curiosity and questions—from both yourself and your team members.
At Thunderbird, we continue to reassess and adapt our post-pandemic work model. At the onset of the pandemic, we were quick to move our teams to work remotely full-time. But as the world reopened and our work continued to evolve, we realized that a permanent hybrid structure best serves our teams and aligns with our values. It allows creativity and knowledge-sharing from in-person interactions and the flexibility and autonomy that come with remote work.
Do own your weaknesses.
Acknowledging your weaknesses as a leader is a sign of strength. It requires introspection and honesty and shows that you’re not afraid to do a little, or a lot, of self-improvement work. A self-confident leader demonstrates integrity by being vulnerable and recognizing the talents and strengths that others possess, and helps to shine a spotlight on them. True leaders are more invested in the success of others than themselves. There is nothing I take more pride in than advocating for our team members—without them, our business would simply be an old, empty building.
Don’t avoid differing perspectives when pressed for time.
Differences make the world go ‘round, and it’s critical for business leaders to be aware of and understand multiple perspectives, even when they’re up against the clock. Embracing diversity brings forward a wealth of beliefs and experiences that result in leadership having a more balanced perspective. And this is integral for decision making—it’s a superpower that allows you to ultimately choose the best course of action.
Do let your past influence your future.
My first job in the entertainment industry was as an office production assistant. It was then that I learned the importance of creating an environment where people feel safe and valued—central to my values today. While my job title has changed over the years, the experiences I have gained at all stages of my career have shaped me as a leader and keep me humble. They allow me to relate and build connections with team members over our shared stories—and what better gift to receive as a leader than to help others unlock their potential?
On the journey to becoming a well-rounded leader, there are many peaks and valleys along the way. By adopting an approach that requires both constant and conscious effort, you are giving your team the tools they need to navigate—and eventually lead—your company’s evolution.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
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